Highlights

A glimpse into the technologically powered world of today through consumers’ own words, sentiment and actions — and a preview of the research themes and insights explored throughout this report.

Me, my life, my wallet draws on an in-depth body of research, combining trends analysis of social, technological, economic and geopolitical data; ethnographic interviews with consumers on four continents; and a proprietary quantitative survey of consumers

China, India, the UK and the US. Consider this small preview of the detailed insights explored over the course of this report and ask yourself: Do I really know my customer as well as I think I do, or as well as I should?

Work and retirement


Attachment to technology


Information preference


I like having lots of information

I feel overwhelmed by all the information

I continue consuming information despite feeling I’ve reached information overload

I ignore and close when I feel information overload

Those that have disconnected (from devices, social media, news, information and/or online life)

Click to watch video 1

Click to watch video 2

54%

of those have disconnected because they needed a break

It was about an hour and a half drive before we could get a cell signal, and that was probably the most relaxing 10 days I’ve had in the last 10 years.

Seth, 29, Toronto, Canada

Sometimes I find I can’t keep up with external information. I can’t even keep up with my own thinking, so at the moment I’m overwhelmed.

Katerina, 30, São Paulo, Brazil

News Sources


With the widespread usage of social media, big news is spread very, very, very easily, so I don’t think I’ve lost anything.

Steven, 25, Canton, OH, US

I think with social media and fake news it’s very easy to spread misinformation and people believe it. Even my grandparents, for instance, when they get a stupid message like a forward, and it’s something that’s so obviously preposterous, they believe it because somebody they know sent it to them.

Leela, 26, New Delhi, India

Data protection


42%

have updated their social

media privacy settings
to protect their data

58%

expect a company
to protect their data

29%

expect a company
to make things as easy
as possible for them

9%

expect a company
to value their time

2%

expect a company
to know everything
about them