My life in data

From the moment we’re born to the moment we die, we never stop generating data — what are organizations doing with my data?

It’s almost inescapable. From before we can read or write, we exist in records. Our lives are captured, recorded and charted through our formative years, our education, our employment, our use of technology, how we spend and save money, our pivotal life events, and so much more. But for all the potential insight this offers, are we truly looking to the data that matters, or are we paying attention to the wrong signals?


Amid all of the potential sources of data that offer the promise of better understanding our customers, we must first ask ourselves several questions.

  • Where does this data reside, and who owns it?


  • Who has permission — explicit or implicit — to use it?


  • What will this tell us about our customers — what value can we
    extract from this data?


  • Do our customers feel they’ve given us permission to leverage this information, and are they indeed even aware we might be able to access it?

Birth

  • Government ID
  • Birth certificates
  • Legal name
  • Date of birth (age)
  • Birth location
  • Gender
  • Language
  • Hair color
  • Eye color
  • Face profile
  • Fingerprints
  • Biometrics
  • DNA
  • Ancestry/relatives

Cell Phone +

  • Phone number
  • Device model
  • Cell call history
  • Text history
  • Contacts
  • Photos
  • Apps & permissions
  • App data
  • Biometric identifiers
  • Facial profile
  • Voice profile

Education

  • School names
  • School locations
  • School ID number
  • Email address
  • Degrees
  • Grades
  • Awards
  • Behavior records
  • Classmates
  • Athletic accomplishments
  • Extracurricular activities

Employment

  • Salary
  • Work titles
  • Email address
  • Employee ID
  • Employee badges/
    card access to facilities
  • Performance evaluations
  • Corporate affiliations
  • Colleagues
  • Professional networks
    (LinkedIn)
  • Devices used
  • Certifications
  • Licenses
  • Organizational memberships

Marriage

  • Marriage license
  • Name change (new legal name)
  • Legal spouse
  • Year of marriage
  • Marriage
  • Location
  • Relatives
  • Divorce

Children

  • New dependents
    (see Birth column)
  • Adoption records
  • Tax changes
  • Financial changes

Autos

  • Vehicle title
  • Car (year, model)
  • Car registration
  • Car loan documents
  • Auto insurance
  • Maintenance records
  • Accident records

Home

  • House title
  • Mortgage
  • Home values
  • Home insurance policies
  • Insurance claims
  • Utilities
  • Maintenance records

Retirement

  • Age and date of retirement
  • Investment portfolios
  • Social security
  • 401K
  • Pension

Death

  • Estate planning documents/wills
  • Death certificate
  • Date of death
  • Cause of death
  • Location of death
  • Estate transfer
  • Inheritance tax
  • Outstanding debt fulfillment

Click to view video 1

Click to view video 2

Government

  • Passports
  • Visas
  • Driver’s license
  • Voter registration (voter ID#)
  • Tax returns
  • Lawsuits
  • Bankruptcies
  • Military records
  • Security clearances
  • Gun registration
  • Criminal records

Health

  • Health insurance/account
  • Numbers
  • Electronic medical records
  • Childbirth
  • Vaccinations
  • Medications
  • Medical devices
  • Medical treatments
  • Hospitalization
  • Medicare/Medicaid

Financial

  • Credit history
  • Credit score
  • Bank accounts
  • Savings accounts
  • Loans
  • Life insurance
  • Tax returns (federal,
    state, local)
  • Bill payments